Untapped (i.e., hidden) Value

Brand Equity, Customer Behavior, Market Share, Market Share Capture, Organic Growth Tactics, Purchasing Process, Untapped (i.e., hidden) Value, Value Generation 2019/12/30

Understanding the Market Share Equation in Diligence and in Value Gen. Exercises

I’ve been reflecting on Mark’s recent article about how to better capitalize on brand equity – and particularly about those situations where you can exploit untapped brand equity. Mark promotes …

Best Practices, Brand Equity, Drivers of Choice, Exit Multiple, Market Share Capture, Untapped (i.e., hidden) Value 2019/12/27

The Greater Potential of Brand Equity Analysis to Drive Far More Significant Acquisition Returns and Deal Value

In every commercial due diligence assignment, clients reasonably expect a proper brand equity analysis. And yes, good diligence requires the requisite measures (i.e., relative brand familiarity, performance on the most …

Untapped (i.e., hidden) Value

Posts

Understanding the Market Share Equation in Diligence and in Value Gen. Exercises

The Greater Potential of Brand Equity Analysis to Drive Far More Significant Acquisition Returns and Deal Value